Graphik: Bulletpoint Abstracts issue 1/2020 (English)

Lisa Schwaiger: Self-optimization Between Lifestyle and Control. Reasons and Limits of the Digital Optimization of Young Men’s Lives in Austria

In times of neoliberalism, self-optimization, using technological innovations, became part of everyday-life. Especially men represent a target group of so-called self-tracking-tools. The focus of this article is to determine subjective limits, where men stop logging data. For this purpose, narrative interviews were conducted in Austria. As a result, two types could be identified. Type 1 refuses to log data for all aspects of life, with the exception of activities related to sports. In contrast, type 2 is characterized by a high affinity and curiosity for innovations in technology. Paradoxically, both types routinely record data but refuse external data storage and control, even though type 2 relativizes this aspect due to personal benefits resulting from data logging.

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